So what is a Perception Study?
A perception survey offers an excellent way of exploring the views of investors.
The first step is to identify a target group of investors and potential investors whose views are valuable to the company. Each of these investors will then have an in-depth one-to-one discussion exploring a range of issues and themes. The relevant themes covered in the discussions vary from company to company.
These discussions are usually conducted on a non-attributable basis which, because we are an independent third party, allows investors to freely discuss their concerns without worrying about ongoing any relationship issues between the company and themselves. The discussions are then analysed and detailed feedback is provided to the company.
This can then help management to define their future corporate strategy and communications.